Blog Archive

Failed Marketing Part 2: basic delivery

Welcome to part 2 of our 7 part Failed Marketing series. Last week I talked about "creating your market" that leads us onto this weeks article of "basic delivery".

Without a product or service to deliver to a customer no business can exist, proof of this came in 2000 with the "dot com crash" that shattered the US markets. What caused this was a number of companies that "went public" to raise capital but didn't have any actual product or service that generated revenue. Many of these companies...

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Jack di Giuseppe


A few weeks ago I told to my sons that during my life I only met seven people that gave me good and worthy personal counsel, and I have included Jack in this account.

Jack had an enormous heart, integrity and strong moral values. He generously shared his huge experience in business. If it wasn't for Jack, Contronics' first steps would have been even harder. Jack was the very first person to lend us a hand when we started Contronics - invoice number 000001 was issued to Jack's...

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Failed Marketing Part 1: Creating Your Market

As many of you may have noticed there has been a recent and sudden change to content on our Facebook page this afternoon courtesy of FailBlog.org

This is part 1 of a 7 part series. Each week we will talk about one of the items and this week I'm going to talk about creating your market.

Every business needs to create it's market to some degree, some businesses take on an existing need and provide a solution to their own way of thinking, others...

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Usage of Tour Verification Systems Tour Verification Systems until recently have almost been used exclusively by security companies that provide security guards to sites who are required to patrol the area they are assigned to. The reason for this is there is a known need in this market who has openly adopted the solutions.

There are other industries that have requirements for this type of technology but they haven't realized the benefits that come out of this type of solution so today I'm going to point some of the usages out.

 

As you can see below the applications only go as far as your...

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The big question: free or value-adding?

Complimentary or complementary, that is the question many companies don't even know they need to ask.

First we need to define these 2 words, the difference of 1 letter makes all the difference in what the answer is for your company.

Complementary (with an E): to work or go with, to work along side
Complimentary (with an I): for free, gratis, at no charge

As you can see they have 2 very different definitions that can impact how you look at the answer.

Companies now...

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New business opportunities created with new innovations

Innovative solutions have been the cornerstone of successful business for not only the past few decades but for centuries. Go back to the Stone Age, the cornerstone itself is probably one of the biggest innovations the world has ever seen, along with the wheel.

Moving forward to today, businesses constantly need to step up and go the extra mile. There are a number of examples in today's modern markets; in mobile communications you can get a  smart phone at no direct cost and value by the bucket-load in the plans. Then there is the car  industry, never before have we seen...

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The rant of a mad Marketing Manager

Any good Marketing Manager who is in his or her right mind would never really divulge secrets of how they manage to succeed at their job, luckily for you the International Marketing Manager at Contronics Technologies yesterday was not in his right mind and wrote the following blog article, but make sure to read to the end where you will get his best tip of all!

Everyone knows that good marketing creates awareness of a brand and product while giving a customer a reason to contact the company. What everyone doesn't know is what goes on to create this...

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ASIS 2011: Observations from Orlando This year Contronics sent our largest ever contingent of staff to the annual ASIS International trade show held in Orlando, Florida. If you're a regular to the ASIS annual trade shows you will know Geraldo, Sheila, Jack and Cyr, this year we decided to take along Ryan, Rick and Trent.

For those who do not know, ASIS International holds a regular 3-day trade show and 4 day conference focusing on the security industry, each year it is held in a different city within the US, this year it was in Orlando, Florida. The exhibition floor showcases products from thousands of...

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